PAROMA DATTA
https://www.linkedin.com/in/paromadatta/
SUMMARY OF QUALIFICATIONS
- Experienced digital marketing strategist with a demonstrated history of working in the online media industry;
- Knowledgeable in SEO, SEM, blog and web content management;
- Experienced in developing and delivering targeted digital marketing plan based on customer insights;
- Acquiring diploma in Digital Marketing by University of Illinois, Urbana-Champaign, USA
- Acquiring diploma in Social Media Marketing by Northwestern University, USA;
- Acquiring diploma in SEO by University of California, Davis, USA
- Working knowledge of HTML & CSS, HubSpot & Marketo
- Experienced in trends, strategies and best practices in social media marketing;
- Excellent communication and analytical skills;
- Team player, self-starting and autodidactic
- Languages: English (professional fluency), Bengali, Hindi, Tamil, French (acquiring).
Technical Skills
- Digital Marketing Tools: Google Analytics, Google Adwords, Mailchimp, Facebook Power Editor
- Graphic Design Tools: Canva, Adobe Spark, Gimp, Quark Xpress, Adobe Photoshop
- Programming Languages: C, C++, Verilog, SystemC, VHDL, 8085, Perl, Bluespec SV, HTML, CSS
- Development Tools: Matlab 7.14, ModelSim, COMSOL, FormalPro, Bluespec, DEBIT, DEBIT++
Work Experience
Digital Marketer, Women in Communication and Technology (WCT), Ottawa December 2017 – Present
- Analyzing site analytics to drive traffic;
- Using social media tools to increase user engagement;
- Ongoing monitoring, evaluation and analysis of results;
- Partnering with senior managers to develop digital strategies;
- Optimizing lead generation by measuring CPA and ROAS for the organization.
Director of Social Media, Festival of India Ottawa (FIO) October 2017 – Present
- Rebranding of the organization by creating and curating digital content
- Managing social media channels/platforms
- Creating and curating content for website
- Analyzing site analytics to drive traffic and boost revenue
- Creating end to end digital marketing strategies to drive awareness and engagement
Director of Media & Communications, Wingd Canada July 2016 – June 2017
- Content creation, curation, management and scheduling
- Created graphic content using design tools
- Built and fostered local connections
- Developed international alliances for the nonprofit branch WINGDSOLVE
- Credited as a publicist in maiden publication: An Insider’s Guide to Canada’s Capital
Social Media Manager, Science & Tech Team of Wingd Canada June 2016 – May 2017
- Playing a role in collaborating and coordinating activities with both Canadian and Global Social Marketing teams
- Creating and curating customer-centric digital content across a variety of formats
- Creating the digital/social extension of in-person events
- Tracking, reporting, analysis & insight generation
- Created unique hashtag trend(#globaltechreview) for the science literature section
Author & Digital Media Coordinator, Media Action Média Ottawa April 2014 – Present
- Content management, writing press releases, digital promotion and offline collaboration.
- Event organizing and event management
- Building and executing social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Continuously improving social presence by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
- Accelerating digital best practices to increase engagement and social media ROI
EDUCATION AND CERTIFICATIONS
Certificate: Specialization in Digital Marketing by Coursera, Online April 2017 – April 2018
Certificate: UX Design for Mobile Developers, Udacity, Online April 2018
Certificate: Mobile Design and Usability for Android, Udacity, Online March 2018
Certificate: Online Marketing Foundations, LinkedIn Learning, Online March 2018
Certificate: Google Adwords Fundamentals, Google Inc., Online February 2018
Certificate: Google Adwords Mobile Ad, Google Inc., Online February 2018
Certificate: Google Digital Garage, Google Inc., Online February 2018
Certificate: Google Analytics, Google Inc., Online December 2017
Degree: Bachelor of Engg. in Electrical & Electronics by Anna University, India Sept 2006 – April 2010
OTHER EXPERIENCE
STEM and Special Education Counsellor, Bethany Society, India May 2016 – April 2017
Director of Education, Sylvan Learning Centre, Ottawa November 2013 – March 2016
STEM Counsellor, Sage Youth – Jeunesse Sage, Ottawa March 2014 – April 2015
Electronics Engineer, RingMe Inc., Ottawa September 2014 – April 2015
Research Assistant, Carleton University September 2012 – August 2014
Research Associate July 2010 – May 2012
Indian Institute of Technology, Madras (IITM) in collaboration with
Defense Research & Development Organization (DRDO), India
Paramilitary Personnel National Cadet Corp, Indian Air Force (IAF) September 2006 – August 2007
VOLUNTEER EXPERIENCE
Mentor/Tutor, Ottawa Network for Education, Ottawa April 2014- April 2015
- Mentored students for OSSLT
STEM Counsellor with Sisters Achieving Excellence, Ottawa September 2014 – April 2015
- Stem mentor for young women
Event Organizer with Inner Wheel Club, India June 2003
- Helped organize campaigns for disaster relief
Event Organizer with Impulse NGO Network, India May 2002
- Co-organizer of “Adolescent health and HIV/AIDS’, an awareness campaign
Volunteer & Participant with IEEE, India September 2011
- Volunteer and Participant of the prestigious 24th International Conference on VLSI Design and the 10th International Conference on Embedded Systems